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Spotlight | Saudi Arabia
Becoming a football superpower, part 2: Riyadh deploys heritage and tourism advisers on FIFA World Cup 2034 legacy strategy

Fans hold up balloons to spell the initials of Saudi Arabia's Crown Prince Mohammed bin Salman on 30 November 2022 during the FIFA World Cup in Qatar.
Fans hold up balloons to spell the initials of Saudi Arabia's Crown Prince Mohammed bin Salman on 30 November 2022 during the FIFA World Cup in Qatar. © Amr Abdallah Dalsh/Reuters
Football has become central to Riyadh's culture and nation-building project, but success has so far come at a heavy price. In an effort to make the industry less dependent on the state, the sports ministry has turned to cultural heritage experts. [...]
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International Dealmaking

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