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Saudi Arabia
Becoming a football superpower, part 1: Riyadh raids comms provider Hill & Knowlton for top marketing talent ahead of World Cup 2034

Saudi Crown Prince Mohammed bin Salman (also known as MBS) promoting his country’s bid to host the FIFA World Cup 2034 tournament. Picture taken in Jeddah, on 29 July 2024.
Saudi Crown Prince Mohammed bin Salman (also known as MBS) promoting his country’s bid to host the FIFA World Cup 2034 tournament. Picture taken in Jeddah, on 29 July 2024. © Balkis Press/Abacapress.com/Reuters
The well-funded Saudi sports ministry had a rolling contract with the WPP strategic communications unit going back to at least 2022. But since launching its bid for the 2034 World Cup, Riyadh has begun picking off key staff from the firm. [...]
Reading time 3 minutes Michael Sweeney

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International Dealmaking

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