Your account has been succesfully created.
EN FR
Scroll through edition

Saudi Arabia
Becoming a football superpower, part 1: Riyadh raids comms provider Hill & Knowlton for top marketing talent ahead of World Cup 2034

Saudi Crown Prince Mohammed bin Salman (also known as MBS) promoting his country’s bid to host the FIFA World Cup 2034 tournament. Picture taken in Jeddah, on 29 July 2024.
Saudi Crown Prince Mohammed bin Salman (also known as MBS) promoting his country’s bid to host the FIFA World Cup 2034 tournament. Picture taken in Jeddah, on 29 July 2024. © Balkis Press/Abacapress.com/Reuters
The well-funded Saudi sports ministry had a rolling contract with the WPP strategic communications unit going back to at least 2022. But since launching its bid for the 2034 World Cup, Riyadh has begun picking off key staff from the firm. [...]
Reading time 3 minutes Michael Sweeney

Read this article here:

International Dealmaking

Set up email notifications for these topics

Read also

Set up email notifications for these topics

  1.  Home  
  2.  International Dealmaking 
  3.  Becoming a football superpower, part 1: Riyadh raids comms provider Hill & Knowlton for top marketing talent ahead of World Cup 2034 

Sign up for real-time alerts and be notified of new editions!  

Once registered, you will be notified by a short message on your computer or mobile phone as soon as a new edition of our publication or an alert is published. Stay informed anytime, anywhere!